Because It’s Fun to Laugh at Hipsters: Jimmy Kimmel Tricks Fashion Week Attendees with Fake Designers

For those of us who don’t have time to lounge around with the latest InStyle magazine, it can be hard to keep up with which color is “the new black” this season and how low or high our waistbands should be. (When in doubt, go with a mid-rise. Actually, always go with a mid-rise. And the “new black”…? Black.) But don’t worry — even those who are “in the know” ain’t so in the know, after all, as you’ll see in this hilarious segment from Jimmy Kimmel’s “Lie Witness News,” in which New York Fashion Week attendees claim to be familiar with collections from made-up (yet somehow familiar) designers such as Purina Chow (“Asian designers are so unique!”), George Costanza, Ricardo Montalban and Willy Loman.

FUN GAME OF THE DAY: Find a way to casually work “It’s called fashion, look it up” into conversation! Bonus points for really laying on the pretentiousness.

Candy Kirby is the founder of Big Hair Network and a professional fun-maker who will never stop chasing her lifelong dream: to find the Pomeranian or porn star after whom her parents must have named her. Prior to launching BHN, Candy was a humor writer for outlets such as Redbook, Disney and Nickelodeon. She also used to be a staff writer for the soap opera, The Bold and the Beautiful, where she penned many scripts featuring prolonged heated stares and countless “Who’s the Daddy?” story lines. Candy lives in Los Angeles with her husband and two young kids. Her insightful thoughts about life with them, along with the status of Taylor Swift’s dating life, can be found on Twitter. You can also follow BHN on Facebook and Twitter

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